Ken Garff drives 52% higher lead conversion with Lyteflo’s EV sales hub
52%
increase in Electric VDP conversion
6X
higher likelihood to convert for users interacting with Lyteflo.
51%
of all EVDP leads interacted with Lyteflo
Lyteflo helped us deliver a better experience to our EV shoppers and improve conversion both online and in-store
Ken Garff Automotive Group, one of the largest dealer groups in America, wanted to elevate its EV shopping experience and drive more high-quality EV leads.
The Ken Garff team noticed that EV shoppers asked more nuanced questions about range, charging, and EV savings that their existing Vehicle Detail Pages (VDPs) didn’t answer.
To address this, Ken Garff partnered with Lyteflo to enhance their Electric and Plug-in Hybrid VDPs and empower both shoppers and their sales teams with accurate EV data and interactive tools like Lyteflo’s EV Savings Finder, EV Insights and EV Charge Finder.
Lyteflo and Ken Garff launched a three store pilot across BMW of Camarillo, Kia of Bell Road and Ford of Fort Collins to see how Lyteflo’s EV Sales Hub would improve EV lead conversion.
Ken Garff chose Lyteflo for its clean interface, trusted EV data, native integration with VDPs, and a proven ability to simplify complex EV questions into clear shopper insights.
With Lyteflo, Electric VDPs now display:
- Comprehensive EV specs (range, charge times, charge port, battery size, warranty and more)
- Personalized fuel and maintenance savings
- A live public charger map to ease range anxiety
Lyteflo’s results spoke for themselves:
- Electric VDP User lead conversion increased 52%
- Shoppers interacting with Lyteflo were 6 times more likely to turn into a lead
- 51% of all Electric and Plug-in Hybrid VDP leads also interacted with Lyteflo